How to Write a Product Review That Sells: The Ultimate Guide

Last Updated: July 2, 2022
By: Sumit Pasalkar

When you’re looking to buy a new product, what’s the first thing you do?

Chances are, you head to Google or Amazon to read reviews of the product before making your purchase.

Reviews are an essential part of the buying process, and they can make or break a sale.

If you’re looking to learn how to write a product review that sells, you’ve come to the right place.

In this guide, I’ll teach you how to create an honest and informative product review, while also including some tips on how to promote your review and get more people reading it.

Writing a great product review can help promote your favorite products and services, and can even help generate sales for the businesses involved.

What is a Product Review?

A product review is a written piece that assesses the merits and drawbacks of a particular product or service.

Product reviews are typically published on websites like Amazon or Yelp, but can also be found on blogs and other online platforms.

Most reviews are positive, but some may be negative if the reviewer had a bad experience with the product.

Why Write a Product Review?

Product reviews are important because they provide potential customers with valuable information about a particular product or service.

A good review can convince someone to buy a product, while a bad review can dissuade them from making a purchase.

In addition to helping customers make informed decisions, writing product reviews can also be a great way to promote your favorite products and services.

If you have a blog or website, you can include links to the products you’re reviewing in your post, which can help generate sales for the businesses involved.

Things to consider when writing a product review

When writing a product review, it’s important, to be honest, and objective.

Your goal should be to provide potential customers with as much information as possible, so they can make an informed decision about whether or not to buy the product.

With that in mind, here are a few things you should keep in mind when writing your review:

– The product’s features and how it works

– Your personal experience with the product

– Whether or not you would recommend the product to others

-A good alternative to the product

– Any drawbacks or negative aspects of the product

-Pros and Cons

– how it compares to similar products

-Product Pricing

– Any special features or selling points

– Your overall rating of the product

Types of Product Review

Affiliate Product Review

An affiliate product review is a type of product review that’s written for the purpose of promoting a product or service.

Affiliate reviews are typically published on blogs or websites, and they usually include links to the products or services being reviewed.

If someone clicks on one of these links and makes a purchase, the affiliate can earn a commission on the sale.

Affiliate product reviews are typically positive, but they can also be negative if the reviewer had a bad experience with the product.

Expert Product Review

An expert product review is a type of product review that’s written by an expert in the field.

These are the people who have spent years researching and testing products in their respective fields.

While expert product reviews can be positive or negative, they’re typically more positive than affiliate reviews because the experts have a better understanding of the products they’re reviewing.

People usually trust expert reviews because they’re written by people who have a lot of knowledge and experience with the product.

Guide to Buy Review

A guide to buy review is a type of product review that helps readers make an informed decision about whether or not to purchase a product.

This would be a step-by-step how-to-buy product review.

It would go over the features of the product, how it works, what you need it for, how much it costs, and where to find it.

The goal of a guide to buy review is to help readers make an informed decision about whether or not they should purchase a particular product.

Product Comparison Review

A product comparison review is a type of product review that compares two or more products side-by-side.

As the name suggests here you get the in detail comparison of the two or more products.

This type of review is helpful for readers who are trying to decide between two similar products.

It’s also helpful for businesses because it can help them see how their product stacks up against the competition.

Product reviews are an important part of the decision-making process for potential customers, and they can also be a great way to promote your favorite products and services.

Tips on How to Write a Product Review That Sells

Now that you know the different types of product reviews, let’s take a look at some tips on how to write a review that sells.

While it’s important, to be honest in your review, you also want to make sure you’re highlighting the features and benefits of the product.

You should also try to include a call-to-action at the end of your review, so readers know what to do next.

Let’s take a look at the steps that make a good product review

Good Introduction

The first step to writing a good product review is to have a good introduction.

Your introduction should give readers an idea of what the product is and why they might be interested in it.

You can also use your introduction to set the tone for the rest of your review.

For example, if you’re writing a negative review, you might want to start with a statement like, “I was really disappointed in this product.”

On the other hand, if you’re writing a positive review, you might want to start with something like, “I was really impressed with this product.”

In either case, your introduction should be concise and to the point.

Description of the product

After you’ve introduced the product, you’ll want to give a description of the product.

This is where you’ll go into more detail about what the product is and how it works.

You should also include information about who the product is for and how they can benefit from using it.

You should include all the details about the brand, price, and features. If you’re reviewing service, you should include information about the company, how the service works, and what it costs.

If you’re reviewing a digital product, you should include information about how to access it, what format it’s in, how much it costs, and anything else that might be relevant.

Be specific

When you’re writing your review, it’s important to be as specific as possible.

This will help readers understand what you’re talking about and how the product works.

For example, instead of saying “the software is easy to use,” you might say “I was able to figure out how to use the software within minutes.”

This will give readers a much better idea of what to expect from the product.

Write for your Target Audience

When you’re writing your review, it’s important to keep your target audience in mind.

You should write your review in a way that’s relevant to them and will help them make a decision about whether or not to purchase the product.

For example, if you’re writing for an older audience, you might want to focus on how easy the product is to use.

If you’re writing for a younger audience, you might want to focus on how cool or stylish the product is.

The bottom line is that you should write your review in a way that’s relevant to your target audience.

Include Pros and Cons

When you’re writing your review, it’s important to include both the pros and cons of the product.

This will help readers get a well-rounded view of the product and how it might fit into their life.

For example, if you’re reviewing a new type of toothbrush, you might want to mention that it’s more expensive than a regular toothbrush but it’s also more effective at removing plaque.

Including both the pros and cons will help readers make an informed decision about whether or not to purchase the product.

Compare the Alternatives

If you can, you should also try to compare the product you’re reviewing to similar products on the market.

This will help readers understand how the product stacks up against its competitors.

For example, if you’re reviewing a new type of toothbrush, you should have two or three different types of toothbrushes that would be a good alternative to the one you are reviewing.

Write why you are suggesting the alternatives based on their features, price, quality, etc.

Include images and videos

If you can, you should also include images and videos in your review.

This will help readers get a better idea of what the product looks like and how it works.

For example, if you’re reviewing a new type of toothbrush, you might want to include an image of the toothbrush itself as well as a video of how to use it.

Including images and videos is a great way to help readers get a better understanding of the product.

It makes it easier for the reader to understand and it’s more fun

Use social proof

If you can, you should also try to use social proof in your review.

This is when you mention how popular the product is or how well it’s been reviewed by other people.

For example, if you’re reviewing a new type of toothbrush, you might want to mention how many people have purchased it or how many five-star reviews it has on Amazon.

Using social proof is a great way to help convince readers that the product is worth purchasing.

Section For Your Opinion on the product

The final section of your review should be your opinion on the product.

This is where you can really let your personality shine through.

For example, if you’re reviewing a new type of toothbrush, you might want to mention how much you like it or how much it’s helped improve your oral health.

Your opinion is what will really help sell the product to readers.

If you can, you should try to be as enthusiastic and positive as possible.

Personally, I will suggest never sugarcoat your opinion, it will make the reader feel like you are not being truthful.

This section is where you earn the trust of the reader so be honest about what you actually feel about the product.

If the reader resonates with your opinion being honest and truthful they will keep coming back to your site for more reviews.

Proofread and Edit Your Review

Once you’ve written your review, it’s important to proofread and edit it before you publish it.

This will help ensure that your review is free of errors and is easy to read.

It’s also a good idea to have someone else read your review to see if they have any suggestions for how you can improve it.

When you’re editing your review, make sure you’re focusing on the following:

– Spelling and grammar errors

– Clarity

– Conciseness

– Tone

– Flow

Once you’ve edited your review, you should be ready to publish it.

Your Final Thoughts or Conclusion Section

Finally, you should include a section for your final thoughts or conclusion.

This is where you can summarize your review and give your overall opinion on the product.

For example, if you’re reviewing a new type of toothbrush, you might want to mention how it’s more expensive than a regular toothbrush but it’s also more effective.

You might also want to mention how you would recommend it to anyone who’s looking for a new toothbrush.

This is your last chance to really sell the product to readers, so make sure you’re clear and concise.