Blog Format for Engagement: Secrets to Keeping People Reading

blog format

A blog format is a key to keeping people reading.

You may have great content, but if it’s not formatted in a way that engages the reader, they will quickly move on.

There are many secrets to keeping people reading your blog posts.

Blog Format is key when it comes to engagement – if your readers can’t easily scan through your post and find the information they are looking for, they will quickly lose interest.

Additionally, using images and videos can help keep people engaged, as well as breaking up your text with headings and lists.

In this blog post, I will discuss some secrets to formatting your blog posts in a way that will keep people engaged and improve your engagement rate!

So without wasting time let’s get started!

blog format

Importance of the right blog format for your blog posts

The format of your blog post is just as important as the content itself.

If your blog post is difficult to read or follow, people will quickly lose interest and move on.

If your content is engaging enough Google will rank you even if you don’t have backlinks.

This is why the right blog format becomes very important, especially for beginners who don’t have backlinks.

One of the most important things to keep in mind when it comes to blog format is that you want to make it easy for your readers to scan through your content and find the information they are looking for.

6 Blog Format secrets to improve the engagement rate

Use proper headings and subheadings

Headings and subheadings are a great way to break up your text and make it easier for readers to scan through your content.

Use headings and subheadings to highlight the most important points in your blog post.

Make sure to use proper keyword research so you can include keywords in your headings and subheadings to help improve your SEO.

There are five main types of heading that you must know

-H1 The main heading or title of your blog post

-H2 The subtitles or subheadings of your blog post

-H3 Heading for the blog post under H2

-H4 For headings under H3

-H5 For subheadings under H4

Using these headings tags properly will improve your blog post format and also help Google to understand your blog post better which will eventually help you rank higher and improve the on-site engagement rate.

Use short and descriptive paragraphs

Another secret to keeping in mind when it comes to blog format is to use short and descriptive paragraphs.

People have a short attention span these days, so it’s important to make your paragraphs short and to the point.

If you have a lot of information to include in your blog post, break it up into smaller paragraphs so it’s easier for people to read.

It’s also important to make sure your paragraphs are descriptive.

Don’t just write a paragraph for the sake of writing a paragraph – make sure each paragraph has a purpose.

If you can describe what’s in the paragraph in one sentence, that’s a good sign that your paragraph is too short and needs more information.

Just think for a second, how many times have you been on some site and were trying to read and lost interest because the paragraphs were either too long or just not interesting enough.

The solution here is pretty simple, just make sure your paragraphs are short enough and have substance.

Include images and videos

Another great way to keep people engaged with your blog post is to include images and videos.

Images and videos help break up the text and make your blog post more visually appealing.

They also help to illustrate your points and make your content more relatable.

Including at least one image or video in your blog post is a great way to improve engagement.

Just make sure that the images and videos you include are relevant to your blog post and add value to the content.

Don’t just add images and videos for the sake of adding them – make sure they serve a purpose.

Use lists and bullets points

If you have a lot of information to include in your blog post, using lists and bullet points is a great way to organize your thoughts and make your blog post easier to read.

Lists and bullet points help break up the text and make it easier for readers to scan through your content and find the information they are looking for.

Just make sure that you use lists and bullet points sparingly – too many can make your blog post look cluttered and difficult to read.

Use calls to action

A call to action (CTA) is a statement or button that encourages your readers to take some kind of action.

Calls to action can be anything from “subscribe to our newsletter” to “download our free e-book.”

Including a call to action in your blog post is a great way to improve engagement and encourage people to take action.

Just make sure that your call to action is relevant to your blog post and that it’s something that your readers would actually be interested in.

Proper use of fonts, font size, and colors

Another secret to blog format for engagement is to use fonts, font size, and colors wisely.

You want to make sure that your blog post is easy to read and that the text is not too small or too big.

You also want to use colors that are easy on the eyes and that won’t distract from your content.

And lastly, make sure you use fonts that are easy to read.

Some people prefer sans serif fonts while others prefer serif fonts.

It really depends on your preference. Just make sure that whatever font you use is easy to read.

My personal recommendation would be to use Poppins font and size between 17 to 21.

Keep the use of colors minimum and don’t overdo it.

Avoiding Grammatical Mistakes

One of the quickest ways to lose your reader’s attention is to make a grammatical mistake.

No one wants to read a blog post that is full of errors.

It makes you look unprofessional and it can be quite off-putting.

So, before you hit publish on your blog post, make sure you proofread it and fix any errors.

You can also run it through a grammar checker like Grammarly to help you spot any mistakes.

Use Bold or highlight for important phrases(keywords)

If you want to make sure your readers actually read your blog post, you can use bold or highlight for important phrases.

Doing this will help draw attention to the most important parts of your blog post and ensure that people don’t miss them.

It’s also a great way to improve the overall look of your blog post and make it more visually appealing.


There you have it – my secrets to blog format for engagement.

By following these tips, you can be sure that your blog post will be engaging and people will actually want to read it.

As I said earlier, your engagement rate will help you rank even if you don’t have backlinks.

So using a proper blog format will definitely help you to improve the engagement rate.

Make sure you implement these tips.

Also, See

12 Things I Wish I Knew Before I Started Blogging As A Business

20 Different Types Of Blog Posts To Drive More Traffic To Your Blog Website: The Ultimate Guide

20 Rookie Blogging Mistakes To Avoid For A Successful Blog

A Beginner’s Guide To Blog Content Curation: Everything You Need To Know

Blogging Vs Copywriting: Exclusive Guide On The Difference Between Both.


Table of Contents

Share on facebook
Share on twitter
Share on linkedin

You May Also Like This