2 – Limit The Number of Lists

As anyone who’s ever tried to manage a complex project knows, it’s easy to get overwhelmed by all the details.

That’s why one of the best tips for using ActiveCampaign is to keep your lists relatively short and simple.

The more lists you have, the more complicated your system becomes.

You have to keep track of which list each contact is on, what they need to do to move to the next list, etc.

It’s a lot of work! And it’s easy to make mistakes.

Trying to juggle too many lists can quickly lead to confusion and frustration, so it’s better to focus on a few key lists that you can easily keep track of.

Similarly, overcomplicating your lists with too many fields and data points can also make them difficult to manage.

By keeping your lists short and sweet, you’ll be able to stay on top of your ActiveCampaign projects and get the most out of this powerful tool.

3 – Name Tags Properly

One of the best tips and tricks for using ActiveCampaign is to make sure that you name your tags properly.

This may seem like a small detail, but it can make a big difference in how effective your campaigns are.

When you name your tags, be sure to use keyword-rich phrases that describe what the tag is for.

For example, if you have a tag for customers who have made a purchase, you might name it “ActiveCampaign Customers – Purchased.”

By using keywords, you can ensure that your tags are easy to find and that they contain the information that you need.

In addition, well-named tags will also make it easier to track your results and to identify which campaigns are most successful.

As a result, taking the time to name your tags properly can be a powerful tool in maximizing the effectiveness of your ActiveCampaign account.

4 – Use Simple Email Templates

When getting started you might be tempted to create perfect professional looking email, but I would advise against this for a couple reasons.

The first reason is that it can take a lot of time to create an email template that looks great, and you might not have the design skills to pull it off.

The second reason is that most people won’t notice (or care) if your email isn’t perfect.

What they will notice is if your email is hard to read, or if it doesn’t contain the information they’re looking for.

So my best advice is to keep your email templates simple and easy to read.

You can always add more bells and whistles later, but when you’re just getting started, it’s important to keep things simple.

In addition, ActiveCampaign provides a wide variety of templates that you can use to get started, so there’s no need to reinvent the wheel.

Simply choose a template that you like and then customize it to fit your needs.

By using a simple email template, you can ensure that your messages are easy to read and that they contain the information your contacts are looking for.

5 – Delete Inactive Contacts(keep it clean)

As anyone who’s ever tried to manage a contact list knows, it’s easy for the list to quickly become unwieldy.

Over time, contacts move, change their email addresses, and become inactive for various reasons.

As a result, it’s common for contact lists to contain a large number of inactive contacts.

However, keeping these inactive contacts on your list can actually do more harm than good.

First of all, it can make your list seem much larger than it actually is, which can be overwhelming.

Additionally, keeping inactive contacts on your list can actually lead to poorer deliverability and lower open rates.

Inactive contacts are more likely to mark emails as spam, which can negatively impact your sender reputation.

Finally, activecampaign’s system will automatically delete any contact that has been inactive for more than 6 months.

So there’s really no reason to keep inactive contacts on your list.

Deleting them can actually help you to keep your list clean and well-managed.

6 – Interest Tagging Automation

ActiveCampaign is a powerful marketing tool, but it can be tough to keep track of all the different moving parts.

That’s where interest tagging comes in.

By automatically tagging contacts based on their interests and activity, you can make sure that your marketing campaigns are always targeted and relevant.

And when you consider that most people have multiple interests, it becomes even more important to use interest tagging to segment your contact list. With ActiveCampaign’s interest tagging automation, you can rest assured that your marketing campaigns will always hit the mark.

7 – Use Message Variables

As any activecampaign user knows, message variables are an essential tool for creating personalized emails.

By inserting a variable into your email, you can automatically insert the recipient’s name (%FIRSTNAME%), company, city, or other information.

This allows you to create emails that feel like they were written just for the reader.

In addition, message variables can also be used to insert dynamic content, such as the current date or a link to a special offer.

Best of all, message variables are easy to use and can be inserted with just a few clicks.

As a result, using message variables is one of the best ways to create highly personalized emails that will engage and convert your readers.